They want to have touch points with brands that they love on the platforms they use. When you can bring in properties like Despicable Me, it allows you to extend that reach and to create something that players are looking for. Rasmussen: When we look at mobile, we know that it has a very broad reach. What do you think of that context for this game? Kim Kardashian got it all going in a big way. GamesBeat: This whole branding thing in mobile is getting big this year.
#Minions paradise itunes full#
We’ve been working on it full bore for a year now. When I arrived, it was in a kind of concept phase. GamesBeat: How much time will you have wound up working on it? Rasmussen: It’s already live in Australia, New Zealand, and Canada. The mobile game action starts at Phil's shack in Minions ParadiseĪbove: The mobile game action starts at Phil’s shack in Minions Paradise The idea here is that you’re going to take a little minions vacation and go to this paradise for a moment to escape. One of the things I think works well is that when people play mobile games, they want to have a short escape. We want all the minions to have their ideal place and to have the players be able to create that place for them. It just captured the feeling that we wanted to go for. There’s a water slide in that image that we actually put in our game. We just thought, “How would players want to interact with the minions?” There was this iconic image in Despicable Me where all the minions go to this island. Rasmussen: We didn’t actually arrive at it that way. GamesBeat: This paradise island theme seems like it’s a whole genre in mobile now. When they see a fishing dock off in the distance, they’re going to play the game to get there, and when they get to that dock something is going to happen that they didn’t expect. We want to have players see these games, or see these items in the world, and constantly ask themselves, “What cool thing are the minions going to do when I get there?” And we want to pay that off over and over. We felt we had a chance to innovate and go in a new direction. We’re all huge fans of builders like Hay Day. Third, we wanted to innovate on the builder genre. Second, we want to deliver a very casual experience, something that’s very wide, that any player can come into, but that has enough depth to keep them interested for a long time. Players are coming to our game to play with minions.
We want to deliver, first of all, minions, minions, minions. As we started to create the game design, it centered around that. They want to be able to reach through the glass and interact with this world of minions. They want to have a very tactile experience. They want to build things for the minions. What we found is that players really want to play with their minions. Rasmussen: We did a lot of research before creating the game. GamesBeat: Of all the things you could do, how did you narrow it down to this style of game? We have full-time people on the ground at Illumination every day. That comes as a result of our collaboration. They’ve been a great partner to work with, to get that creativity in the game. Rasmussen: We licensed this from Illumination.
#Minions paradise itunes license#
GamesBeat: Did this license make it all possible? Minions used to be Gameloft, as I recall. Rasmussen: It was mobile and casual games. GamesBeat: What have they specialized in over the years? Rasmussen: EA’s had a studio in Salt Lake for years. GamesBeat: How did you come on board with EA?
#Minions paradise itunes update#
An iOS 9 and watchOS 2 update was released October 8 the app no longer requires a Facebook account by default.ģ0 new vehicles added to the "Grand Theft Auto" and "Crossy Road"-inspired high-speed pursuit of "Smashy Road." The top in-app purchase is $3.99 for a tank destroying vehicle, useful for nullifying some of the game's most powerful opponents.Phil, the star of Minions Paradise, makes a theme park on his island.Ībove: Phil, the star of Minions Paradise, makes a theme park on his island. More details on these iPhone apps by country for the week, by number of downloads and recorded on October 22, 2015, can be found below.įacebook's multimedia messaging app that works over wifi or data connection, with group or personal chat, integration with existing phone contacts lists as well as Facebook friends. The Minions are back and looking for a suitably entertaining holiday retreat in "Minions Paradise," crime isn't easy to get away with in "Smashy Road: Wanted," and aliens need laser fire in "Chrono Wars."
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